Managing ad campaigns effectively is not as easy as it sounds. It might often feel like trying to solve a puzzle with missing pieces, as there are so many minute factors that need to be taken into consideration. Budgets tend to get stretched, performance metrics can get imbalanced, and clarity of what needs to be […]

When you think about the sheer amount of ads that we see on various platforms daily, you’ll be shocked. As per some studies, it is estimated that we come across over 4000 ads everyday, which includes all platforms, traditional and digital (Source). Yes, you read it right, every single day. It could be while you’re […]