Does it ever happen that you’ve tweaked the copy, shortened the headline, and followed all the rules that you’re meant to and still end up with a mediocre quality score or low relevance rating?

As advertisers, if this sounds familiar, you’re not the only one. Most advertisers obsess over their CTR or wonder why their ads aren’t performing the way they should, but the reason is left unknown. It is assumed that the only way to improve their ad quality is by constantly optimizing the front-facing stuff. But there’s more to it than just that, and a lot depends on the account you’re running the ads from.

Agency ad accounts provided by Adspectro can be your savior here. How? Let’s find out.

What Does “Ad Quality” Actually Mean?

Different platforms call it different things: its quality score on Google, ad relevance on Meta, etc., but it all means the same. In simple words, it’s a rating or score that determines how your ad is performing in the auction. It includes metrics like how often these ads are shown, how many people are interacting with the same, and how much you end up paying per click or impression.

• A high score means more impressions, lower CPMs, and better placements.
• A low score means fewer impressions, higher costs, and a lot of head-scratching.

How Agency Accounts Make A Difference

Agency ad accounts tend to boost ad quality, and that has a lot to do with how structured they are. They’re tied to support and business managers; that is often the part of official partner networks. These ad agency accounts have a higher spend threshold and receive faster approvals, which makes it easier to run campaigns.

So, how does that help your ad quality score? In more ways than you think:

• Better Delivery: Ad platforms deliver ads from accounts that have a strong and trustworthy history, which is why agency accounts are better in terms of generating higher value in comparison to standard advertiser accounts. Adspectro is the perfect partner here, as it helps with providing agency accounts that are credible and resourceful.
• Fewer Rejections: Every ad rejection has the capacity to hamper your account’s reputation, which determines your ad quality score over time. With ad agency accounts, there are fewer rejections, and even if there are, they’re easier to solve and move past.
• Consistent Spend: Consistency makes a lot of difference when it comes to ad spending. Platforms favor advertisers who spend consistently, and agency accounts provided by Adspectro are designed for advertisers who want to scale. This results in a better quality score and higher engagement, given that the ads are targeted precisely.
• Access to Human Review: If something does go wrong, agency accounts often come with priority support and human escalation, so a wrongly flagged ad doesn’t tank your metrics for days.

Adspectro provides a lot of such structural advantages that come from operating under accounts that platforms already trust.

Better Accounts Build Better Campaigns

Yes, creatives, content, and precise targeting all matter just as much, and agency accounts cannot replace these by any means. But when all of that’s done right and you’re still getting poor quality scores, it’s time to zoom out.

You can have a brilliant product, an optimized funnel, and an even better ad, but if you’re struggling with a weak ad quality score, it defeats the purpose. That’s why agency ad accounts are so important. 

Adspectro, being a leading agency account provider, delivers access to high-spend, high-trust accounts and also ensures the overall performance is taken care of.

Because when it comes to ad quality, the message matters. But so does the messenger.