Not all advertising platforms work the same way, which means not every business needs the same kind of approach. Most companies spend a lot of money on the wrong platforms, because they are actually unaware of what will yield them impactful and effective results or rather what works the best for them. With global advertising […]

Managing multi-platform ad campaigns is a complex process, because there are multiple aspects that all need to be aligned in a way that gives desired outputs. Each platform, be it Google, Meta, TikTok, Bing, or any other channels, all operate differently. They all have their own demographics, audience behavior, bidding strategies, and optimization techniques. A […]