Does it ever happen that you’ve tweaked the copy, shortened the headline, and followed all the rules that you’re meant to and still end up with a mediocre quality score or low relevance rating? As advertisers, if this sounds familiar, you’re not the only one. Most advertisers obsess over their CTR or wonder why their […]
You double check the creatives, it all looks good. Then you move on to looking at the headline and it looks great too. You’ve followed all the rules and there is no way the ad will get rejected. But guess what? It does! It can get very frustrating, but you’re not alone. It is something […]
Picture this: You’re ready to scale your advertising campaign, it’s all set, creatives are in place, targeting dialed in, and the budgets are all planned too, but just when you’re about to launch, you’re hit with a spending limit. Sounds familiar? It’s because all the advertisers, at some point, have had to face this issue. […]
Most advertisers think all ad accounts are the same, operate the same, and need to be managed in the same way. This happens until the spending limits are hit, accounts are banned, or the advertisers are just stuck with poor support. That’s when the advertisers realize that they need agency ad accounts and ad accounts […]
Not all advertising platforms work the same way, which means not every business needs the same kind of approach. Most companies spend a lot of money on the wrong platforms, because they are actually unaware of what will yield them impactful and effective results or rather what works the best for them. With global advertising […]
Managing multi-platform ad campaigns is a complex process, because there are multiple aspects that all need to be aligned in a way that gives desired outputs. Each platform, be it Google, Meta, TikTok, Bing, or any other channels, all operate differently. They all have their own demographics, audience behavior, bidding strategies, and optimization techniques. A […]
Small and medium-sized businesses (SMBs) have their set of unique challenges that they face in the world of digital advertising. Competing against larger companies or enterprises with doubled-up budgets and dedicated resources can be overwhelming. However, there’s a way that allows them to not just compete but excel, whilst using their already available resources. How […]
Do you recall the time you were scrolling through your phone, came across an ad and thought to yourself, “Wow, this brand gets me completely”. Now the ad could’ve been of anything, a clothing brand, a self-care brand or even a service. It happens more often than you think. And if you think that it’s […]
Managing ad campaigns effectively is not as easy as it sounds. It might often feel like trying to solve a puzzle with missing pieces, as there are so many minute factors that need to be taken into consideration. Budgets tend to get stretched, performance metrics can get imbalanced, and clarity of what needs to be […]
When you think about the sheer amount of ads that we see on various platforms daily, you’ll be shocked. As per some studies, it is estimated that we come across over 4000 ads everyday, which includes all platforms, traditional and digital (Source). Yes, you read it right, every single day. It could be while you’re […]