Do you recall the time you were scrolling through your phone, came across an ad and thought to yourself, “Wow, this brand gets me completely”. Now the ad could’ve been of anything, a clothing brand, a self-care brand or even a service. It happens more often than you think. And if you think that it’s […]

Managing ad campaigns effectively is not as easy as it sounds. It might often feel like trying to solve a puzzle with missing pieces, as there are so many minute factors that need to be taken into consideration. Budgets tend to get stretched, performance metrics can get imbalanced, and clarity of what needs to be […]

When you think about the sheer amount of ads that we see on various platforms daily, you’ll be shocked. As per some studies, it is estimated that we come across over 4000 ads everyday, which includes all platforms, traditional and digital (Source). Yes, you read it right, every single day. It could be while you’re […]

Just as the complexity of the ever-evolving advertising demands increases, so does the need for precision, control, and access, as it’s the backbone for any marketing strategy. For agencies, brands, or even affiliates, and media buyers, it’s difficult to juggle between multiple platforms like Google, Meta, Tiktok, and Bing and this is where agency accounts […]

Well, let’s face it, digital advertising is quite a challenging industry to navigate, with its ever-evolving trends. There are multiple channels and an endless list of data points to consider. If you’re managing multiple clients or brands, this complexity doubles. Enter the concept of agency accounts that are designed to provide marketing agencies with streamlined […]